Brief An early-stage EV charging startup needed an end-to-end visual direction and interface design that reflected its positioning as a clean energy enabler, while serving two distinct audiences: B2B fleet managers and B2C homeowners exploring personal charging solutions. Approach The core challenge was designing for two very different user mindsets within one coherent platform. Rather than compromising between them, a component-based system was built, flexible enough to address both contexts without losing visual consistency or brand integrity. Solution High-fidelity, scalable UI built on a structured component library ensuring design consistency across user types. Visual direction tied the digital experience directly to the brand's positioning: clean, forward-looking, and technically trustworthy across both B2B and B2C surfaces.